We have a name for the new home of FC Cincinnati: TQL Stadium, the result of a naming-rights deal between the MLS team and a local freight brokerage firm.
The new stadium is set to open May 16.
Headquartered in Cincinnati, TQL employes over 5,000 people in 56 offices throughout the country, including 16 markets with MLS teams. The multi-year naming rights partnership includes exterior and interior signage, a seating zone, a branded bar area and extensive opportunities for employee engagement. TQL Stadium’s first-in-the-world lighting technology will feature the company’s logo moving across the stadium exterior.
“We are thrilled to partner with TQL, a highly respected business that has grown from a start-up to industry leader, right here in the Queen City,” FC Cincinnati President Jeff Berding said via press release. “TQL is known for their high-energy culture and cutting-edge technology. There are a lot of synergies that make this alliance between TQL and FCC a perfect match and are reflected throughout the stadium—from the fin lighting to the TQL beer district. Like FCC, TQL is a leader in a growing sector and operates on national and international stages. The long-term stadium naming rights deal is important to the club’s growth and ability to attract top players to Cincinnati. We are excited to call TQL Stadium our home.”
“TQL Stadium is an investment in Cincinnati,” TQL President Kerry Byrne said via press release. “The city means a great deal to us. It is where we were founded and have been headquartered since 1997—we are thrilled to have one of the most incredible stadiums in the country here, which will now have our name on it. This partnership allows us to reward our employees, increase our national brand awareness, drive recruitment of prospective hires and support our charitable efforts in the community and across the country. Cincinnati is our home, and we are proud for TQL Stadium to be the home of FC Cincinnati.”
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