First Financial Bank buys club naming rights at new FC Cincinnati stadium

First Financial Bank is the first naming-rights partner for FCC Cincinnati’s new West End Stadium, with First Financial Bank Club set for the facility’s east premium club space.

Located on the east side of the stadium, the First Financial Club will be the largest club at West End Stadium with more than 2,100 seats, which will run along the sideline and offer the best sightlines of all east side seat locations. With one of the most unique premium space design concepts in North American sports facilities, the space will resemble a beer hall as a nod to Cincinnati’s rich brewing history and tradition.

The First Financial Club should prove to be a popular option for fans looking for their entry into a premium season membership experience, or fans who prefer an upgraded match day experience over reserved seating. The First Financial Club will also be available for private events and gatherings on non-event days.

“First Financial Bank is thrilled that our name will be prominently associated with one of the most exciting fan experiences available at the new West End Stadium,” said Archie Brown, president and chief executive officer of First Financial Bank. “We are a proud supporter of FC Cincinnati and look forward to helping our community come together again in the spirit of camaraderie and appreciation for the great game of soccer and our hometown team.”

“First Financial Bank has been a fantastic partner for FC Cincinnati and is dedicated to being a community leader,” Vince Cicero, FC Cincinnati senior vice president of partnerships and broadcasting, said. “The company strives to be ahead of the curve in their business with us, but also in their attention to their customers and greater community. It’s no surprise they aligned with the creative and impactful space that consumers will enjoy in the First Financial Club.”

The agreement builds on the existing relationship between the MLS team and First Financial Bank, an official FC Cincinnati cornerstone partner since Jan. 15, 2019. The agreement includes both club and stadium assets – at Nippert Stadium and at West End Stadium when it opens – as well as community programming, fan experiences, game day and in-game activations and consumer banking programs, including a specially branded FC Cincinnati debit card.

Among other public-facing elements of the partnership are a First Financial Gate at both Nippert Stadium on FCC game days and a permanent gate at West End Stadium. The new stadium’s gate announcements will be made in the future as construction continues.

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August Publications