LA Galaxy has unveiled Dignity Health Sports Park upgrades for the 2019 MLS season, highlighted by a revamped lounge and technology improvements. The multi-million dollar changes are being completed ahead of the Galaxy’s home opener on Saturday, March 2 against the Chicago Fire.
Status Royal Champions Lounge
Feet away from the field at Dignity Health Sports Park, the newly redesigned Champions Lounge will welcome a new naming rights partner in Status Royal Sparkling Wines. Through the fresh redesign, Status Royal will bring an elevated experience to fans in the Champions Lounge, an exclusive area near the player tunnel that gives fans unparalleled access on gamedays. Fans can watch the LA Galaxy and visiting team walk to and from the field both before and after each match, with a full-service bar and premium food service available. Additionally, fans receive preferred parking and exclusive VIP access into the stadium.
New Sound System
Dignity Health Sports Park will boast new speakers throughout the stadium to enhance fans’ in-game experience. The new state-of-the-art system will enable better control and steering of energy while directing sound towards the seats and away from the field and surrounding areas. Additionally, a comprehensive concourse sound system has been added to improve fan experience when walking around the stadium.
Mezcal El Silencio
Mezcal El Silencio is the first Mezcal partner for a professional sports team, as the sponsorship with Dignity Health Sports Park and the LA Galaxy was announced last week. Silencio will unveil the new Mezcaleria El Silencio and Speakeasy at Opening Day this weekend, complete with immersive visuals, premium cocktail, and tastings, for the ultimate game day experience.
- Mezcaleria El Silencio – Mezcaleria El Silencio is a custom bar, built and designed in-house by the creative team at Silencio, and the one-of-a kind space will feature cutting-edge technology, experiential storytelling moments and classic cocktails with a Silencio twist, all curated specifically with Galaxy fans in mind.
- El Silencio Speakeasy – The Mezcaleria will also feature a beautiful – and very hidden – speakeasy, which will become an immersive experience like no other to the few who are lucky enough to find it.
LA Galaxy HQ
The LA Galaxy will unveil the brand-new LA Galaxy HQ, an experiential and interactive headquarter for fans to experience everything LA Galaxy before each match. At the LA Galaxy HQ, located on the south concourse of Dignity Health Sports Park, fans can enjoy the following:
- Branded 360° display case for the MLS Cup
- LA Galaxy oversized model kit & display case
- Turf field mini pitch & neon lighted ceiling display
- Two replica LA Galaxy lockers
- Two 55” touch screen monitors for fan engagement
- LA Galaxy penny press machine with proceeds benefiting LA Galaxy Foundation
- Display case for LA Galaxy jerseys and warmups for LA Galaxy Foundation auction
- Life-size player images
- FanChant monitor with LA Galaxy Supporter video content with Supporter chants
Dignity Health Sports Park
As the exclusive naming rights partner of the stadium, Dignity Health will receive new stadium branding throughout the complex. Major changes include but not limited to, life-size letters that spell out Dignity Health Sports Park in front of Legend’s Plaza and Dignity Health branding on the roof of the main soccer stadium. Other updates will be seen throughout the facility beginning on March 2.
Dignity Health Sports Park will unveil the space formerly known as Pitch and Pale as Kinecta Plaza. As the official Credit Union and Financial services partner of the LA Galaxy, Kinecta Federal Credit Union has renamed the space on the southeast side of the stadium. This space will still include live music, food trucks, and other onsite activations.
Fieldside West Seats
Starting March 2, LA Galaxy fans can watch games at Dignity Health Sports Park just feet away from the action courtesy of the new Fieldside West Seats. The premium seats are located next to the touchline on the west side of the field, seated adjacent to the LA Galaxy’s team bench.
LA Galaxy App
The LA Galaxy app will offer several new features for the 2019 season, including additional video content available straight to your mobile phone, in-seat food ordering and express concession pickup options and further integration with the AXS ticketing system.
The LA Galaxy announced on Monday the creation of Legends Plaza at Dignity Health Sports Park, which will officially be unveiled this Saturday, March 2 at 2:30 p.m. PT. The creation of Legends Plaza will see the stadium’s main entrance become a hub for all fans at all LA Galaxy game days. Located at the top of the venue’s main driveway, Legends Plaza will offer open areas for seating as well as an outdoor LED screen for live events and watch parties. LA Galaxy and Dignity Health Sports Park have plans to add statues of other LA Galaxy icons to Legends Plaza in the coming years.
Rendering courtesy Dignity Health Sports Park.
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