Dignity Health Secures Naming Rights to StubHub Center

StubHub Center

Dignity Health is set to take over the naming rights to the StubHub Center, home of MLS’s LA Galaxy, as was announced on Thursday.

Originally opening in 2003 as the Home Depot Center, the Carson-based facility became known as the StubHub Center when a new six-year naming-rights agreement was struck in 2013. The facility’s name will change once again next season, this time to Dignity Health Sports Park, as was announced on Thursday by the hospital operator and stadium owner AEG.

Numerous tie-ins are being rolled into the 10-year agreement, including sponsorship of Galaxy youth programs, first-aid services for the stadium and surrounding sports complex, and more. Financial terms of the agreement were not disclosed. More from the Los Angeles Times:

Dignity operates 41 hospitals in Arizona, Nevada and California, including California Hospital Medical Center in downtown Los Angeles, St. Mary Medical Center in Long Beach and Glendale Memorial.

The San Francisco not-for-profit firm, formerly known as Catholic Healthcare West, is in the process of merging with another hospital operator, Catholic Health Initiatives of Englewood, Colo.

The two companies plan to combine under the name CommonSpirit Health, though they will continue to use the Dignity Health name, said Julie Sprengel, Dignity’s senior vice president overseeing Southern California operations.

Sprengel and AEG executive Nick Baker declined to disclose financial terms, but noted that the agreement includes more than just naming rights — which is something AEG also got with its StubHub deal.

In addition to MLS’s Galaxy, the stadium has been playing home to the NFL’s Los Angeles Chargers since the start of their 2017 season. The Chargers will return there in 2019, their last season before a new Inglewood stadium–to be shared with the Rams–opens in 2020. There will be some professional football at Dignity Health Sports Park beyond 2019, however, as it is set to become home to an XFL team in 2020.

Image courtesy of the LA Galaxy. 

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