We have the official unveiling of the name and crest of the new Beckham MLS squad: Club Internacional de Fútbol Miami, as the expansion team goes for a classic Miami look.
The crest and name, according to the team, “represents Miami’s international, diverse, inclusive, creative and ambitious spirit.” A guide to the crest — shown above — ties together the great blue heron so prevalent in Florida with local colors and unique design elements. Doubleday & Cartwright, a design and media agency based in Brooklyn and Los Angeles, came up with the designed and worked on the branding with the Beckham team. The shortened version of the name that will undoubtedly be used more often: Inter Miami CF.
“This is such a proud day for myself and for the entire team,” said team owner and president of operations David Beckham in a press release. “It’s an honour to announce the new name and crest to our fans — we are taking another important step in establishing our Club and today marks an important moment in the history of Club Internacional de Fútbol Miami.”
The new Beckham MLS squad is backed by a group that is headlined by David Beckham, and also features prominent local businessmen Jorge and Jose Mas, American Idol founder Simon Fuller, SoftBank’s Masayoshi Son and Sprint CEO Marcelo Claure.
The next step for the team: garnering public approval for a new privately financed stadium on a November referendum. The group is zeroing in on the Melreese site, located near Miami International Airport, so that it has a large enough location to construct a new stadium that is attached to a larger development project. The proposal, dubbed Miami Freedom Park, features a new 25,000-seat soccer-specific stadium, along with surrounding development that includes hotels, retail, offices, and other features on 73 acres, plus 58 acres of park space on the remainder of the 131-acre site. The MLS group would enter into a lease of up to 99 years.
RELATED STORIES: Legal Challenge to Miami MLS Stadium Referendum Could Get Hearing; Commissioners Approve Miami MLS Stadium Proposal for November Ballot; Proposed Miami MLS Stadium Terms Revised; Status Still Uncertain; Miami MLS Branding Announcement Drawing Closer; Miami MLS Stadium Decision Postponed to Next Week; Miami MLS Stadium at Melresse Vote Set for Thursday; Here’s Your First Look at New Miami Stadium Rendering; Details Emerge on New Miami MLS Stadium Proposal; Miami MLS Branding Could be Unveiled Soon; Miami MLS Stadium Plan for Melreese Expected to be Revealed Soon; Deadline Looms for Proposed Overtown MLS Stadium Site; Miami Freedom on Tap for MLS?; August Vote for Miami MLS Stadium at Melreese Looking Unlikely; Doral in the Mix for Miami MLS Stadium Site; Discussion of New Miami MLS Stadium Site Continues; Melreese Golf Course Pitched for Miami MLS Stadium Site; Beckham Group Planning for Miami MLS Franchise; Overtown Site Could be Too Small for Miami MLS Stadium Plan; Prospects of Miami MLS Stadium in Overtown Faces Questions; Residents Express Concerns Over Miami MLS Stadium Plan; Finally: MLS, Beckham Moving Forward with Miami Team, New Stadium