Kansas City Current name, crest debuted in season finale

Kansas City Current

More news from the Kansas City NWSL team debuting in 2021, as the team unveiled a new name–Kansas City Current–and crest for the 2022 season.

It’s been a big week for the team: last week ownership unveiled plans for a $70-million privately financed soccer-specific stadium on the Berkley Riverfront in Kansas City, Missouri. The new crest, branding and uniforms were unveiled in the second half of the team’s regular-season finale at Legends Field.

The new name and crest fits into that waterfront theme, which features a river current. The design taps into Kansas City pride with two stars representing Kansas and Missouri, and a familiar “KC” re-imagined in a vertical format. The vertical format communicates the upward momentum of the team and the support of the women and Kansas Citians who have built the foundation.

“From moment one, we knew the deep importance of our brand announcement and how critical it was for us to select a brand that our community could be proud of and rally around. Most notably, the time we spent researching and listening to our fans, our players and our community was the foundation for us to make this decision,” said Co-Founder and Owner Chris Long via press release. “Across every stakeholder group, we heard words like ambitious, fierce, powerful, visionary and inclusive. Immediately, our entire team had this vision of an unstoppable force churning below the surface in the heartland. When we solidified the locations for our training facility and stadium on the Missouri River, we all knew the name had to be Kansas City Current.”

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August Publications