In an effort to raise visibility for teams and players, Secret Deodorant will purchase 9,000 NWSL tickets between now and the end of the season.
Beginning with tonight’s contest between North Carolina Courage and the visiting Houston Dash, Secret–a Proctor & Gamble brand–will purchase 1,000 tickets to a home match for each of the NWSL’s nine teams–amounting to a commitment of more than $200,000, according to a press release. The initiative will continue through an October 12 match at Portland, with Secret planning to offer the tickets it purchases to local partners, women’s organizations, youth sports teams, and not-for-profit organizations in each city.
“As a brand for women run by women, we wholeheartedly believe women should not have to sweat gender inequality,” Sara Saunders, Associate Brand Director, Secret, P&G, said in a press statement. “We have been vocal in our support of women in sports and dedicated to helping them to receive equal visibility. Our goal with this effort is to celebrate the excellence of this league and continue to ensure that female athletes have a platform to play and get the attention they deserve.”
Along with the ticket purchases, Secret will offer game day giveaways, including Secret Deodorant product, t-shirts and spirit towels, to the first 1,000 fans at each of the following games:
- North Carolina Courage – Sept. 17, 2019, Sahlen’s Stadium, Cary, N.C.
- Reign FC – Sept. 18, 2019, Cheney Stadium, Tacoma, Wash.
- Chicago Red Stars – Sept. 21, 2019, SeatGeek Stadium, Bridgeview, Ill.
- Utah Royals FC – Sept. 21, 2019, Rio Tinto Stadium, Sandy, Utah
- Houston Dash – Sept. 25, 2019, BBVA Stadium, Houston, Texas
- Washington Spirit – Sept. 28, 2019, Maureen Hendricks Field, Germantown, Md.
- Sky Blue FC – Sept. 29, 2019, Yurcak Field, Piscataway, N.J.
- Orlando Pride – Oct. 5, 2019, Exploria Stadium, Orlando, Fla.
- Portland Thorns FC – Oct. 12, 2019, Providence Park, Portland, Ore.
“We are proud to team up with companies whose values align with our own to make real progress for women in sports,” Saunders said in a press statement. “Collectively, our aim is to help boost attendance at games and grow a passionate network of women’s soccer fans, yielding an increase in NWSL ticket sales that will make a meaningful and lasting difference for these players.”
Image of NWSL action courtesy Chicago Red Stars.