We have a new high-profile partner for the National Women’s Soccer League, as Budweiser has signed on as the official NWSL beer sponsor in a multiyear commitment.
The terms of the sponsorship were not released, though it was described as a multiyear commitment. The deal for NWSL beer sponsor makes Budweiser one of the biggest sponsors of the NWSL, with naming rights to the playoffs, the championship, the MVP trophy, and a newly created “Most Valuable Supporter” award for the league’s biggest fan. Budweiser will activate the sponsorship locally, with support of the teams and stadiums. And Budweiser’s commitment will not stop at the end of the NWSL season, according to a press release issued by the league. An off-season program will give NWSL players immersive training on the business side of sports from Budweiser executives.
“We are thrilled to embark on a long-term partnership with Budweiser,” said Amanda Duffy, President of the National Women’s Soccer League. “Budweiser’s support is significant and will amplify the visibility and influence of the league, our players and avid supporters. With this partnership happening in collaboration with U.S. Soccer and Soccer United Marketing, this collective goal to advance women’s soccer in the United States will only further propel the efforts of NWSL, as we look to bring the passion for World Cup play back home to league games.”