LAFC Adds Food/Beverage Pre-Ordering Via Satisfi

LA FC game action

Already offering Satisfi Labs technology in the team’s in-app virtual assistant, Olly, Los Angeles Football Club (LAFC) is expanding its virtual assistant platform via Apple Business Chat, giving users the ability to pre-order food and beverages at Banc of California Stadium.

The new Order Ahead feature includes food and beverage pre-ordering, allowing customers to order and purchase food seamlessly in the chat flow and pick up their food at their convenience, ensuring customers never miss match time. The new feature is a collaboration between LAFC, Satisfi Labs, Tapin2 and their concessionaire, Legends. 

Until now, customers could only access Olly and LAFC’s deep knowledge base through the LAFC app. With the Satisfi Labs Knowledge Management Platform available on Apple Business Chat, customers can now communicate directly with LAFC’s Olly using the Messages app on any Apple device. Satisfi Labs ensures the information that’s available through the conversational search is accurate and engaging, improving the customer and event experience.        

“We want our customers to feel in full control of their experience when they come to an LAFC match. Satisfi Labs has allowed us to provide a seamless, clean integration with Apple Business Chat, which gives us a powerful and engaging direct connection with our customers. The majority of our customers use iOS, and we always want to exceed their expectations when they come to see a match. Apple Business Chat makes communicating with LAFC as easy as messaging a friend, so we expect it will quickly become our customers’ preferred customer service channel.” said Christian Lau, LAFC Vice President of Information Technology.

“We’re excited to expand our offerings in AI conversational commerce with an organization that is forward-looking and always putting the customer first.  We have seen incredible engagement and success with Olly. This new offering in The Banc of California Stadium, a state of the art facility, will continue the legacy of LAFC elevating the customer experience through valuable and successful interactions,” added Don White, CEO of Satisfi Labs.

To start an Apple Business Chat to Order-Ahead, customers can open their camera to scan a QR code in the stadium. A conversation with Olly will open instantly in the Messages app, and users can take their time responding when it’s convenient.

Satisfi technology has been used in NBA, NFL, NHL and MLB facilities; investors include Stadia Labs, MLB and Tampa Nay Rays (NHL) owner Jeff Vinik.

Photo courtesy LAFC.

August Publications