Orlando City SC is rolling out an interesting feature this season, as the club has introduced a paperless ticket feature for the 2017 MLS season.
The move toward mobile tickets is something that has been unfolding across major sports, including the MLS. Orlando City SC has been a part of that trend, but the club is taking it step further by going almost exclusively with paperless admission.
As part of this initiative, fans will be able to receive their tickets through the free Lion Nation mobile app, which will allow tickets to be transferred to other users. In addition, the app will include other features relating to the team.
There will be one case where paper admission is accepted. For fans that cannot access their electronic ticket, a hard copy can be obtained at the team’s box office.
Club officials said that trends in ticketing over the last few seasons led them to believe that the Orlando fan base was ready for this feature. More from The Orlando Sentinel:
Orlando City vice president of sales Chris Gallagher said Ticketmaster, which has been a partner since 2014, approached the club about a year ago to discuss going paperless. Data collected on how fans entered matches in 2016 then backed up the decision.
“It’s a pretty big move,” Gallagher told the Orlando Sentinel in an interview Monday. “Like any decision that you make, you certainly look at what the customer feedback is and how our fans actually enter games and handle their tickets. We’re very fortunate in that we have a very tech-savvy fan base. Soccer in general, I think, is tech savvy and this market in particular.
“You’ve had the Magic, who have done a lot of groundbreaking things on their end and have kind of conditioned the market; Disney, with the MagicBands…So, I feel like we’re in a good place to do this. Over 60 percent of our fans last year either entered the stadium with their season ticket cards or using their phones.”
The paperless ticket system should be one of the more unique features of Orlando City SC’s game day operation at its new downtown Orlando stadium. That facility is scheduled to open on March 5.