Orlando City SC Continues Search for Naming Rights Partner

Orlando City SC stadium -- July 31, 2015

As the opening of its new stadium approaches, Orlando City SC is still looking to obtain a naming rights partner for the venue. 

On March 5, Orlando City will open a new downtown Orlando venue with a match against New York City FC. The opening of the 25,500-seat stadium has been highly-anticipated, and should be one of the more intriguing story lines of the upcoming MLS season.

For the time being, however, the facility is without a corporate naming rights partner. While the team indicated in January that it could be close to announcing an agreement, no word of a final deal has been made public. An Orlando City executive recently confirmed that the organization is continuing to explore its options, and is seeking the best fit for a long-term agreement. More from the Orlando Sentinel:

Rob Parker, Orlando City’s vice president of corporate partnerships, said previous negotiations fell apart and discussions are now ongoing with multiple potential partners.

“At the time, we were heading into contracts with two potential parties,” Parker said. “Sometimes in deals like this things happen at the end, but we continue to be in good discussions and like the direction we’re heading with some of these brands.

“Deals don’t happen every day. I can’t share the reasons why some of those didn’t come to fruition. It’s not an issue with the club, with the value or anything like that. It’s just, sometimes these things don’t happen for one reason or another. No hard feelings. You move on ’til you get the right partner.”

Parker said he cannot reveal which organizations are in the mix due to non-disclosure agreements, but they include local, national and global companies. He did not have a timeline for when the naming rights may be finalized.

As has been seen with many other naming rights deals, the corporate partner for the Orlando City stadium would be offered several branding opportunities within the stadium. According to the Sentinel, the name the company will be displayed in at least five areas of the facility.

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