We have a new name for the home of Orlando City SC (MLS) and the Orlando Pride (NWSL), at least for the remainder of the season: Camping World Stadium, as the Citrus Bowl undergoes a name change.
Terms of the naming-rights deal, which runs through 2024, were not released.
This isn’t the first name change for the Orlando stadium, which has been known at various points as Orlando Stadium, Tangerine Bowl and the Florida Citrus Bowl.
Camping World is a Kentucky-based corporation that has expanded across the United States, offering equipment and services to RV owners. Its owner, Marcus Lemonis, is best known as a serial entrepreneur and host of CNBC’s The Profit.
“We’re proud to partner with Florida Citrus Sports and the Central Florida community to help build memories for the next generation of residents and visitors,” Lemonis said in a press statement. “Florida is a key market for us as we have 14 Camping World SuperCenters in this state, more than any other. Having a stadium naming rights deal in place was extremely important for us as we look toward the future. With 60 million-plus visitors to the Orlando area each year, we look forward to strengthening our brand and supporting the growing RV and camping community that has allowed us to be successful in this market.”
Orlando City SC and the Orlando Pride have been surprisingly successful additions to the world of professional soccer, as Orlando City SC was second in MLS attendance in 2015 and holds the same position in 2016. The Pride set a record for NWSL attendance this past Saturday, as 23,403 were in attendance for the team’s Citrus Bowl debut, a 3-1 win over the Houston Dash. However, both teams are short-term residents, as team ownership has partnered with the city on a new downtown stadium scheduled to open for the 2017 season.