World Cup marketing exceeds Super Bowl in social media

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With the World Cup off to a strong start, World Cup marketing is also off to a strong start, with World Cup advertisements already attracting more attention via social media than Super Bowl ads.

From the Hollywood Reporter:

Data released Thursday by marketing technology company Unruly indicate that the top 20 most shared World Cup commercials have already attracted almost a third more shares than the top 20 Super Bowl 2014 ads — months after the Seahawks beat the Broncos on Super Bowl Sunday.

The top 20 World Cup 2014 ads have so far attracted 6.9 million shares across social media — 31.4 percent more than the top 20 ads from Super Bowl 2014 (4.7 million).

The trio of top World Cup ads — Activia’s “La La La,” Nike’s “Winner Stays” and Castrol’s “Footkhana” — account for 59.6 percent of the total number of shares in the World Cup top 20.

Add to the total the millions of tweets generated over the past few days, and you have a lot of social media attention to the World Cup marketing. Now. social media doesn’t always translate to action, but we’re guessing by the end of the day the World Cup will be setting viewership records and generally raising the game of soccer worldwide.

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August Publications