After a fan contest drawing more than 100,000 entries, the new New York City FC logo is based on the old New York City subway token.
The original subway token was created by the Transit Authority in 1953 and used for 50 years as the standard fare for a ride. The last version of the token had a cut out pentagon in the center representing the five boroughs, similar to what appears on either side of the monogram, to reinforce the Club’s connection to the entire city, according to team officials.
The badge features the typeface Gotham, a wholly American font inspired by the City’s signage. Born out of an in-depth study of building lettering in New York City, the monogram reflects the rich graphic language that is so much a signature of the five boroughs. The colors navy blue, white and orange are drawn from the New York City flag.
“Given the significance of a Club’s badge and what it means for a team’s identity, it was important for us to have our fans included from the beginning—a commitment that we’ve made from the start,” said Claudio Reyna, Sporting Director of New York City FC. “Thanks to the the voice of our fans, we feel that we have a design that truly represents our Club and our City.”
“Today marks another important milestone in the ongoing development of the New York City FC, and we’re excited to unveil the crest that will represent our Club, our City and our fans,” said Tim Pernetti, Chief Business Officer of New York City FC. “Thank you to the fans who cast more than 100,000 votes and helped make New York City FC history.”
Designer Rafael Esquer is best known for his iconic “Made in NY” logo, representing New York City’s efforts to support local film and television production. His work also includes the newest logo for the Houston Rockets and national team uniforms for the 2002 Winter Olympics.