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USL lands CBS Sports multiyear broadcast deal

We’ll see plenty of USL soccer on the CBS Sports networks, as USL Championship and USL League One matches are set for broadcast on the CBS Television Network, Paramount+, CBS Sports Network and CBS Sports Golazo Network through the 2027 season.

CBS Sports will broadcast select USL matches, including the USL Championship Final, on the CBS Television Network–the first time USL competition will be featured on network television in league history. Matches on the CBS Television Network will also simulcast live on Paramount+. CBS Sports will also televise more than 20 USL matches on CBS Sports Network annually and 75 USL matches each season on CBS Sports Golazo Network, the 24/7 soccer streaming network available across multiple platforms, including Paramount+.

“CBS Sports has become a destination for soccer fans in America, and we are thrilled to bring to their platforms the unique soccer experience that only the USL provides,” said USL CEO Alec Papadakis via press release. “This partnership is a clear indication of the USL’s growth and impact on domestic soccer, providing us with more national TV exposure and platforms to tell stories about our players, clubs, and fans than ever before. We are entering a new, exciting phase, both on and off the field, and we look forward to working with CBS Sports over the next four years to take our leagues and our game to new heights.”

“The United Soccer League–with its expansive and growing presence across the country–is an excellent addition to CBS Sports’ premium soccer portfolio,” said Dan Weinberg, Executive Vice President, Programming, CBS Sports, via press release. “We look forward to making the exciting action of the USL more easily available to fans than ever before and elevating the league with coverage across our CBS Sports platforms. With the USL’s addition to our wide array of soccer properties and robust year-round match coverage, CBS Sports continues to be the premier destination for soccer fans in this country.”

In addition to live matches, CBS Sports Golazo Network will provide analysis and commentary of USL competition throughout its live studio programming. The first-of-its-kind free, 24-hour soccer streaming network in the U.S. offers fans unparalleled coverage of all the top domestic and international soccer competitions. The network is available on connected TV and mobile devices through Paramount+, the CBS Sports App and Pluto TV, and on CBSSports.com.

The USL retained media sales consultancy Octagon to manage the negotiations with CBS on this agreement.

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August Publications