USL New Orleans effort unveiled

More expansion news for you: a partnership for a USL New Orleans effort was unveiled by the United Soccer League, with both men’s and women’s teams in the works.

The United Soccer League and USL NOLA announced the exclusive partnership to bring professional soccer to Greater New Orleans with the intent to launch a USL Championship men’s team by 2025 and a USL Super League women’s team.  

Some familiar names are behind the USL NOLA effort: principals Warren Smith and Jamie Guin. Smith and Guin have spent the past six months meeting with community and soccer leaders while identifying potential stadium solutions for its home matches. In the weeks ahead, the group looks to gather community feedback on club identity, possible stadium locations, matchday experience and more. 

“It’s no secret that New Orleans is primed, ready, and probably overdue for professional soccer,” said USL COO and Chief Real Estate Officer Justin Papadakis via press release. “It’s a global destination with unmatched heritage, culture, and local pride–qualities that perfectly match a community-focused USL Championship club. Warren Smith and Jamie Guin are extraordinary, proven club builders, and we are excited to pursue their vision with USL NOLA and the people of New Orleans.” 

Smith has co-founded numerous professional sports teams and led Sacramento Republic FC and San Diego Loyal SC through their launches and first seasons in USL Championship. Under Smith’s helm, Republic FC captured worldwide attention for breaking USL Championship regular-season attendance and winning the USL Cup in its inaugural season. At Loyal SC, Smith helped the club establish its unwavering commitment to giving back to San Diego, launching numerous award-winning initiatives to make a difference on and off the pitch. 

“There is no better time than now to be a soccer fan in the United States,” said Smith via press release. “As North America gears up to host the 2026 FIFA Men’s World Cup, I am thrilled to help NOLA create a club that reflects and represents the city while furthering gender equity in sports. In my short time here, I have learned how passionate people are about this community, and I look forward to working with them to create something unique and special that they can love as their own.” 

Guin is a native New Orleanian and sports industry veteran with deep ties to the region. Guin began his sports career in the NBA with the New Orleans Hornets and Pelicans and went on to play a leading commercial leadership role in soccer projects such as Sporting Kansas City, LAFC and Columbus Crew in MLS. In addition to his MLS body of work, Guin was part of the executive commercial leadership team for two of the NFL’s recent West Coast projects such as the LA Rams and LA Chargers SoFi Stadium project and the Las Vegas Raiders Allegiant Stadium project. 

“I couldn’t be more thrilled to be part of the efforts to bring professional soccer to the Crescent City,” said Guin via press release. “As someone who has been humbled and fortunate to grow up in the Gulf South region and work in the professional sports industry my entire career, this project inspires me personally and professionally.” 

USL NOLA is partnering with Greater New Orleans, Inc., the regional economic development organization, to build synergies with the local business community and market. 

USL NOLA has launched an extensive outreach campaign to gather community input from New Orleanians to learn and guide the club in its efforts. USL NOLA intends to co-create the club with the community to ensure the organization embodies the Greater New Orleans’ lively spirit and energy. A series of fan engagement sessions hosted by USL NOLA will play a vital role in the club’s development. Fans can participate in an initial USL NOLA survey or sign up for email updates at

This article originally appeared in the weekly Soccer Stadium Digest newsletter. Are you a subscriber? Sign up here!

, , , ,

August Publications