D.C. United and Caesars Entertainment have struck a partnership starting with the 2020 MLS season, resulting in the company’s logo being place on the club’s jersey and other sponsorship elements at Audi Field.
In only the second announced sleeve branding deal in MLS, and the first to feature a casino-entertainment company, the partnership will see the Caesars Sports logo prominently displayed on the sleeve of D.C. United jerseys for both home and away matches.
The partnership will include a number of Game Day activations at Audi Field, including promotional giveaways, LED signage, special match moments, and suites for usage during D.C. United home games and Audi Field events. In an effort to support the vision of turning Audi Field into a year-round hub of entertainment in the Buzzard Point community of Washington D.C., multiple entertainment and bar/restaurant concepts are being considered, including Caesars Entertainment hosting events in the stadium itself.
“We are extremely excited to announce this partnership with Caesars Entertainment, who are truly best-in-class in their field,” said D.C. United Co-Chairman Jason Levien. “Partnering with Caesars provides us with a great opportunity to realize the dream of Audi Field being a year-round hub of entertainment and activity and is another strong indication that global brands continue to see value in partnering with our organization. We are truly thankful that Caesars has decided to partner with D.C. United on this landmark deal in the Washington, D.C.”
“Caesars Entertainment has been a world-wide leader in entertainment for many years, but now, including this new landmark partnership with D.C. United, we have quickly become a leader in the world of sports,” said Chris Holdren, Chief Marketing Officer for Caesars Entertainment. “We are excited to share our sports, hospitality and entertainment expertise with D.C. United fans and Audi Field guests.”
Image courtesy D.C. United.