“Our objective with the brand refresh was to create something truly unique to Charleston,” said team co-owner Brandon Lieb when unveiling the new crest. “We incorporated key elements of the club’s proud history and listened to our supporters throughout the process and believe their input helped to create a crest that honors the club’s past while setting a new direction for its future.”
The black and yellow coloring previously used by the Battery has been altered slightly but remains as the club’s primary colors. Matthew Wolff, who has designed a number of logos for soccer clubs around the world, created a modern representation of Charleston’s crest.
“We were cognizant that some supporters may have a strong emotional connection to the original crest,” said Wolff. “It’s why we kept many of the design elements intact.”
In late October the new ownership of the Battery, HCFC, LLC, was announced, along with a move to the College of Charleston’s Patriots Point Soccer Complex in Mount Pleasant beginning in 2020.
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