Omaha USL League One Branding Begins Taking Shape

Through a series of community events, Omaha USL League One club officials are seeking ideas on the team’s branding.

The yet-to-be-branded USL League One Omaha club will begin play next spring and is backed by Alliance Omaha Soccer Holdings, an entity led by Gary Green, an owner of Minor League Baseball’s Omaha Storm Chasers (Class AAA; Pacific Coast League). Both teams will play at Werner Park, which is located in suburban Papillion and has been home to the Storm Chasers since its 2011 opening.

Leading up to the inaugural 2020 season, Omaha USL League One officials are seeking community input on the club’s branding–including the name and crest. The process includes a series of community forums on Wednesday and Thursday. More from the Omaha World-Herald:

“These are conversation starters,” said Matt Homonoff, chief operating officer of USL Omaha. “We didn’t want to come in with anything that was already set. It was very important that we let this conversation happen organically.”

The conversations were scheduled across Omaha at places like Werner Park and a downtown art studio. Each session was geared toward a specific audience, including soccer families, professional soccer supporters and those in the arts and workforce development communities.

At Barchen Beer Garden on Benson’s main strip Wednesday, organizers hung a series of photos of iconic Nebraska landmarks and locales. Those in attendance were asked to “vote” by placing a sticker on the photo they felt best represents the area.

The photo that received the most stickers was a shot of the Henry Doorly Zoo. There were also shots of South Omaha, downtown Omaha, the Berkshire Hathaway annual shareholders meeting and the Capitol building.

The Division III USL League One began play earlier this spring with 10 teams. Teams that have previously been announced as joining the circuit in 2020 include Omaha, along with Penn FC and Rochester Rhinos–two clubs that formerly competed in Division II USL, which is now branded as USL Championship.

RELATED STORIES: USL League One Omaha Club Set for 2020 Launch

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