Branding was unveiled Thursday for North Texas SC, a FC Dallas-backed USL League One club that will begin play in 2019. USL League One is the Division III circuit under the USL umbrella, and will launch with 10 competing clubs next spring.
North Texas’ rich soccer history is reflected in the North Texas Soccer Club logo and branding. The inner circle unites FC Dallas’ soccer development system with the gray and blue colors representing the Academy, USL and MLS. The outer circle represents the entire region and the hope that it will rally around the USL franchise.
“We chose the name North Texas Soccer Club because we are a club that represents the entire soccer community in North Texas,” said North Texas SC General Manager Matt Denny. “While we’ll play the majority of our games in 2019 at Toyota Stadium, we’ll also look for opportunities to play select games at locations throughout Dallas/Fort Worth.”
Additional elements of FC Dallas branding are reflected in the NTSC logo including:
- The Shield: Inspiration came from the shape of the FC Dallas shield which serves as a focal point to bridge the USL and MLS teams together.
- The Stripe: The gray stripe is used to unify our soccer development system and impart a sense of continuous growth.
- The Stars: The star is carried over from the bull in the FC Dallas logo and serves to represent the tie between the teams.
- The Colors: The colors pay homage to the ones represented in the FC Dallas logo as well as the Texas state flag.
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