Branding for New Mexico’s Division II USL Championship club that launches in 2019 has been unveiled, as it will be known as New Mexico United.
The expansion United will play its home games at Albuquerque’s Isotopes Park beginning next spring and compete in Division II USL, which will be rebranded as USL Championship prior to the 2019 season.
The club took name submissions from the public over the summer.
“We had some amazing submissions for names, everything from Yuccas to Chupacabras,” said New Mexico United owner and CEO Peter Trevisani. “Ultimately, we wanted a name that was synonymous with our vision, to unify and create a single team that the entire state can get behind.
“Soccer has the amazing power to unify even the most diversified groups of people, and we wanted to capture that power in our name. We believe that United does just that.”
Designed by local New Mexico agency, 3 Advertising, the New Mexico United black and yellow shield is a modern, minimalist approach to a professional soccer shield with clean typography and design. With the permission of the Zia Pueblo, the shield features the lines of a Zia moving across the shield in forward momentum.
New Mexico United have made a tremendous amount of progress since announcing the founding of the team in June of this year. Coaches, technical operations and a front office staff of 15 have been hired, players signings continue, and more than 1,000 season tickets were sold before the team even had a name.
“New Mexico United is the perfect representation of who we are as a club. We are determined to push beyond the boundaries of your typical professional team, and are committed to truly being a part of the fabric of this state’s community,” said Coach Troy Lesesne. “We want the people of this state to look at our shield and see hope and opportunity for years to come. Somos unidos!”
New Mexico United head coach Troy Lesesne, formerly the Assistant Coach of USL’s Charlotte Independence and Assistant Coach at the College of Charleston, brings 14 years of coaching experience and was twice named one of the top-20 assistant coaches in the nation by CollegeSoccerNews.com. Coach Lesesne will kick off the 2019 season with his first signed player, New Mexico native and former UNM Lobo, Devon Sandoval in March.
“The name ‘New Mexico United’ represents what this club is all about. We are here to bring the people of New Mexico together with the world’s game,” said Sandoval. “We are here to represent the people of New Mexico and make everyone proud. United as one.”
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