MLS and Twitter have struck a three-year partnership that will lead to a slate of weekly programming, including live matches, highlights and features.
The league will provide Twitter with a package of live, on-demand content each week allowing fans nationwide to follow their favorite teams and players via MLS’ Twitter handles, @MLS and @FutbolMLS. Twitter and the league will also collaborate on innovative executions to support MLS Big Events during the season.
Additionally, live matches, produced in Miami, will be in English in the U.S. on Twitter via @UnivisionSports and @MLS. The schedule of games that will be streamed on Twitter is available here.
“MLS constantly strives to connect with fans in new and innovative ways,” said Chris Schlosser, SVP Media, MLS. “Our fans are the youngest and most socially engaged in pro sports, which is why we are excited to partner with Twitter to feature live matches on their platform.”
“We are excited to collaborate with Major League Soccer to bring live soccer matches and video highlights to Twitter,” said Kay Madati, VP and Global Head of Content Partnerships, Twitter. “Passionate MLS fans will now have live match day action alongside real-time commentary from experts and fellow fans all in one place on Twitter.”
Over the last several years, the two entities have worked together creating unique content around Big Events including the MLS All-Star Game presented by Target, Heineken Rivalry Week, Decision Day presented by AT&T, and MLS Cup. Twitter will offer advertising packages for the content to be made available to sponsors.