USL Club SFFC Pitched for Burlingame


Investors are considering the launch of a new USL club in Burlingame, CA, with hopes of beginning play for the 2019 season. 

Nick Swinmurn and Jordan Gardner are attempting to establish SFFC, a USL expansion club for the San Francisco area. Though stadium sites in San Francisco and Redwood City have reportedly been considered as options, a recent report indicates that the pair is discussing a location in Burlingame with city officials.

In that proposed arrangement, a modular stadium with a capacity of 6,000 would be constructed at the existing Murray Field. The hope is that a new stadium at that location would draw fans from the surrounding area. One question that the pair is seeking to answer, however, is whether that site provides adequate parking infrastructure for a stadium. An adjacent parcel is expected to be developed for a Topgolf facility, potentially putting two attractions within a very close distance. More from The Daily Journal:

Swinmurn said he and Gardner have been collaborating with city officials to discuss ways to facilitate potential transportation hurdles as the two sides seek to make the stadium easily accessible.

Convenience can be an essential asset for a club trying to makes its name and build a fan base, noted Swinmurn, and expecting those without tenured allegiance to switch from their car to a shuttle for the better part of a mile can be a big ask.

“If it is a hassle to get to or to park at, that is a big hindrance,” he said.

Burlingame Mayor Ricardo Ortiz said officials are committed to clearing the congestion hurdle under the belief that the club could be a real asset for the community.

There has been much discussion lately of potential USL expansion. Another California market, Fresno, was confirmed this week to be joining the league in 2018, along with Nashville and presumably Las Vegas. Other markets have been reported to be in the mix for seasons 2019 and beyond.

Image of USL action courtesy Louisville City FC. 

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August Publications