Confirmed: Jacksonville Armada Sale to Robert Palmer

Robert Palmer, Jacksonville Armada FC

We reported on this a few days ago, and now we have the official announcement: entrepreneur Robert Palmer, whose company portfolio includes RP Funding and, has purchased the NASL’s Jacksonville Armada FC, as announced by the league today.
“I am delighted to present Robert Palmer as the new owner of Jacksonville Armada FC,” said NASL Interim Commissioner Rishi Sehgal. “He has tremendous entrepreneurial savvy as a businessman and a strong belief in the growth potential of both the sport of soccer and the City of Jacksonville. Under Robert’s guidance and leadership, Armada FC fans and the soccer community in Jacksonville will have exciting times ahead.”

Palmer was unveiled as the club’s new owner at a press conference held at the Jacksonville offices of RP Funding, a mortgage lending company that he founded in 2007. The Jacksonville Armada sale had been leaked before this press announcement.

“While sports ownership has been a dream of mine since I was young, the business opportunity with Armada FC and the NASL was simply too good to pass up,” said Palmer. “I care deeply about the Jacksonville market and have both personal and professional interests in the area. My team at Robert Palmer Companies and I look forward to bringing our proven marketing and business strategies to this outstanding organization.”

Palmer is the founder and CEO of Robert Palmer Companies, which is based in Central Florida and is involved in the financing, marketing, and escrow of more than $5 billion in residential real estate.  S native of Lakeland, Fla., Palmer and his wife, Jill, have local ties to the area and have maintained a residence in Neptune Beach since 2007.

In addition to RP Funding, Palmer has started several other companies including, which provides personalized reports on homeowners’ property values from a local real estate agent and Listing Power Tools, a company that helps real estate agents craft the perfect listing presentation, among others.

Palmer assumes control of Armada FC just a few days after the club finished a solid NASL Spring Season campaign under head coach Mark Lowry. Jacksonville finished in the top half of the table, even on points with the defending champion New York Cosmos.

Armada FC, which plays its games at the University of North Florida’s Hodges Stadium, is in the midst of its third NASL season. Prior to Palmer’s purchase of Armada FC, the club was owned by the NASL.

“Robert checks all of the boxes in terms of what the NASL looks for in an owner,” Sehgal said. “It’s incredibly satisfying to be able to match someone with his business acumen and appreciation for the great city of Jacksonville with the Armada FC fans, who have shown fantastic support for the club over the last several years.”

Image courtesy of NASL. Palmer on left, Sehgal on right.

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