Saint Louis FC‘s home is now known as Toyota Stadium have a new name in 2017, as the club has announced a naming rights agreement with Toyota.
“We welcome Toyota and its seven local dealers into our strong family of strategic partners. Toyota’s brand strength and commitment to quality is a tremendous addition to our facility and our franchise,” said Saint Louis FC president Patrick Barry. “We look forward to welcoming thousands of soccer fans to Toyota Stadium in just a few weeks as we launch the 2017 Saint Louis FC season.”
The partnership, in conjunction with all seven Toyota local-area dealers, will be represented on both the home and away jerseys, major advertising and signage around the 5,260-capacity stadium, and branding on game day staff clothing.
“On behalf of the local St. Louis Area Toyota Dealers, we are excited to continue to support our community through Toyota Stadium and our partnership with Saint Louis Football Club,” said Johnnie Andrawos, general manager and managing partner of Jay Wolfe Toyota of West County. “Not only will we have the chance to deepen our relationship with soccer fans, but also with local families and residents attending collegiate and youth activities taking place at the stadium.”
Toyota will be the latest sponsor for the main stadium at the historic World Wide Technology Soccer Park, formally known as St. Louis Soccer Park. Built in 1982 and renamed the Anheuser-Busch Center in 1985 once purchased by Anheuser-Busch, the Soccer Park has hosted international, collegiate, and youth soccer competitions in additional to field hockey and lacrosse leagues. The United States Men’s National Team (USMNT) has played seven games at the Soccer Park and has gone undefeated in those games with six wins and one draw.
“The St. Louis market is an impactful market for Toyota, and our partnership with Saint Louis Football Club presents a great opportunity to increase our ties with the community through professional and youth events and promotions taking place at Toyota Stadium,” said Wylon Harper, General Manager of Toyota Motor Sales USA’s Kansas City Region. “The sport of soccer has a growing fan base here in St. Louis and we’re very pleased Toyota Stadium will be a part of it.”
Image courtesy Saint Louis FC.