New for 2017: Orange County Soccer Club

Orange County Soccer Club

The renaming of Orange County Blues FC is complete, as the team is now known as Orange County Soccer Club

When it announced its new partnership with Los Angeles FC in December, the club indicated that a new name was on the way. The new name and logo was announced by Orange County Soccer Club owner and president James Keston.

“In selecting a name and logo, I wanted the primary focus to be on Orange County,” said Keston.  “Where most teams in Orange County in the past have shied away from having the OC be a part of their logo, we really wanted to embrace it and make it a focal point.  We wanted to give fans something that readily identifies the club as Orange County’s team.”

The club has been working with a top-tier branding company, Art Machine, on the design of the logo.  Art Machine is well known for their work on the Los Angeles Rams new brand.

As part of the design process, Orange County hosted a series of events to receive fan input on design options.  Students at Beacon Park School and JSerra High School also contributed their ideas and thoughts.  After compiling fan feedback, Orange County and Art Machine designed the final logo.

“It was very important to me that our logo represent our fans and that they be a part of the process in designing the logo,” said Keston.  “I think anyone who attended the events will recognize that we really valued their feedback and listened to what they had to say, adding their feedback into the final design.”

The final design incorporates team history through the Orange County Blues establishment year of 2013.  It also includes sprigs that represents not only the top of the citrus fruit but also takes inspiration from the spear in the California State Seal.  The Orange key line represents the Orange County Line.

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August Publications