USL Announces Partnership with Opta


As part of an initiative to improve the availability of statistics, the USL is announcing a partnership with Opta. The three-year agreement makes the London-based Opta the USL’s official data provider. 

The partnership will begin during the 2016 USL Championship, airing live on Saturday, October 23 at 8:00 p.m. ET on ESPNU.

Heading into the 2017 season, Opta will manage and deliver statistical analysis for all USL matches, including regular season, playoffs and championship games. The data will be available to fans on the USL website, featuring new match centers utilizing Opta’s widget technology. USL teams will also have the ability to integrate Opta data into its own websites and enhance the experience for fans.

Opta will also provide a variety of elements beyond simple web integration, including press box statistics distribution and creation of social media infographics, along with supplying consultancy around using advanced statistical elements in a centralized broadcast feed, in partnership with USL Productions.

“We are pleased to partner with Opta, whose expertise in sports data will enhance the intelligence of our players, coaches and teams while providing deep insights available to our passionate fans,” said Jake Edwards, President of the USL. “It is a huge benefit to the USL Digital Network and USL Productions, allowing us to meet and exceed the demand of our ever-growing supporter base as well as the appetite of today’s soccer consumer, who is equally driven by content and engagement.”

With the USL and MLS now holding Official Data Partnerships with Opta, a consistent database will exist to aid in the recruitment and scouting of players while improving professional player development in North America.

“Opta is delighted to enter this partnership with the USL, one of the fastest growing sports leagues in North America, who join our global portfolio of rights holders in soccer,” said Angus McNab, Vice President of Content for Perform in North America. “USL’s sustainability and plan for strategic growth have impressed our team and position Opta to provide the tools which will enhance the professional game in the United States and Canada.”

Based in London with an office in New York City, Opta has major data partnerships within the sport, including the Barclay’s Premier League, Football League Championship, Bundesliga and A-League. The company was acquired by leading digital sports content and media group Perform in 2013.

Image courtesy Louisville City F.C.


August Publications