Atlanta United FC Seeking TV Partner

Mercedes-Benz Stadium, Atlanta United FC

Atlanta United FC is seeking a television partner, a major step in preparation for the team’s first season.

Atlanta Untied is set to debut next season, so the timing of this news makes sense. Per MLS regulations, teams need to reach broadcast agreements to go along with the league’s TV rights.

One network that is confirmed to be in the running is Fox Sports. While Fox Sports is familiar to most fans in the Atlanta area, its current broadcast schedule may conflict with the Atlanta United. More from

Fox Sports has confirmed to Dirty South Soccer that they’ve held talks with the team regarding a potential TV broadcasting partnership. Atlanta United declined to give any specifics to the ongoing conversations, but did say the club has “been talking to numerous potential partners regarding broadcasting rights.”

 Fox Sports is seen as the logical choice to broadcast Atlanta United matches in 2017 especially with their reach and viewership across the Southeast region. But, potential scheduling conflicts with three other professional teams already on the network (Hawks, Braves, Dream) could force the club to partner with a local TV network.

What may make this deal important, at least in the short run, is the status of Mercedes-Benz Stadium. As we have noted here before, potential delays to the stadium’s opening could affect where Atlanta United begins the season.

In that event, Atlanta United will either need to play a portion of the season on the road or find a temporary venue. Even if the latter scenario occurs and Atlanta United is able to stay in the Atlanta area, having the best television exposure possible would certainly give the team a boost before it moves into its new stadium.

RELATED STORIES: How Could Stadium Issues Affect Atlanta United FC Debut Season?Will Mercedes-Benz Stadium construction delays impact 2017 MLS season?;New Atlanta United FC home: Mercedes-Benz Stadium; Atlanta Unite FC game plan emerges

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