The first pro soccer-specific stadium will have a new name in 2015, as the Columbus Crew sold naming rights for Crew Stadium, resulting in MAPFRE Stadium for the coming MLS campaign.
In a multi-million dollar agreement, the largest partnership in club history, MAPFRE Stadium becomes the home of the Black & Gold. MAPFRE will also become the presenting sponsor of Crew SC’s community program, Give Forward, as well as the club’s Official Auto, Life and Home Insurance sponsor. Additional details of the multi-year deal were not disclosed.
“We are thrilled to be partnering with a world-class company like MAPFRE Insurance and thank them for their support of Crew SC and our efforts in Columbus,” said Columbus Crew SC Investor-Operator and Chairman Anthony Precourt. “This agreement is a culmination of the thorough, thoughtful planning and hard work that we promised Columbus and our fans from the first day Precourt Sports Ventures purchased the team 19 months ago. Dynamic business partnerships like this are part of our strategy to be a winning organization. We expect MAPFRE Stadium to become an even greater place for our growing fan base to cheer on Columbus’ original major league franchise for years to come.”
“Establishing this partnership with Columbus Crew SC is a very proud moment for MAPFRE,” said Jaime Tamayo, President and CEO of MAPFRE North America. “MAPFRE Stadium not only enhances the MAPFRE brand in the United States but also reinforces our commitment to the local Ohio market. At MAPFRE, we pride ourselves in being people who take care of people,” which Tamayo said “is perfectly aligned with Crew SC’s focus on community involvement and supporting the ideals of true sportsmanship.”
MAPFRE Stadium opened 17 years ago, with the Crew now prepping for a 20th MLS season. Crew SC has played a total of 249 MLS regular-season matches at MAPFRE Stadium, accumulating a record of 126-65-58. The club has also hosted 11 MLS Cup Playoff matches at MAPFRE Stadium, including the 2008 Eastern Conference Championship, which saw the Black & Gold edge the Chicago Fire by a 2-1 final ahead of the club’s first-ever MLS Cup title.
“MAPFRE Insurance is a global leader and today’s historic announcement is validation that both Columbus Crew SC and the City of Columbus have a rightful place on the international stage,” said Crew SC President of Business Operations Andy Loughnane. “MAPFRE Stadium is an iconic venue that will continue to proudly honor the heritage of our franchise while representing the evolution of our club.”
MAPFRE Insurance is a global insurance firm serving more than 23 million customers in 47 countries, with global revenues in 2014 of approximately $35 billion.