We have branding for the new USL League One team fielded by MLS expansion team Inter Miami FC: Fort Lauderdale Club de Fútbol (CF), playing out of a new Fort Lauderdale stadium.
“Establishing an identity for Fort Lauderdale CF has been a process the organization has put a lot of thought into because it will be our permanent team playing in the Fort Lauderdale stadium for the long-term,” said Inter Miami CF Sporting Director Paul McDonough. “The team also serves an important role in providing higher-level competition for talented players who are in between the Academy and First Team levels of their careers. We can keep them competing in a professional structure until a good opportunity arises for them either with us or elsewhere.”
The Fort Lauderdale CF brand extends the themes of the Inter Miami CF organization. The logo is marked by the club’s signature Rosa Negra (pink and black) color scheme, and the crest will also prominently feature a great white heron – a symbol of power, protection, patience and purity.
Fort Lauderdale CF will kick off the League One season on March 27 against fellow expansion side Union Omaha at its Fort Lauderdale stadium.