Atlanta United FC is seeking a television partner, a major step in preparation for the team’s first season.
Atlanta Untied is set to debut next season, so the timing of this news makes sense. Per MLS regulations, teams need to reach broadcast agreements to go along with the league’s TV rights.
One network that is confirmed to be in the running is Fox Sports. While Fox Sports is familiar to most fans in the Atlanta area, its current broadcast schedule may conflict with the Atlanta United. More from DirtySouthSoccer.com:
Fox Sports has confirmed to Dirty South Soccer that they’ve held talks with the team regarding a potential TV broadcasting partnership. Atlanta United declined to give any specifics to the ongoing conversations, but did say the club has “been talking to numerous potential partners regarding broadcasting rights.”
What may make this deal important, at least in the short run, is the status of Mercedes-Benz Stadium. As we have noted here before, potential delays to the stadium’s opening could affect where Atlanta United begins the season.
In that event, Atlanta United will either need to play a portion of the season on the road or find a temporary venue. Even if the latter scenario occurs and Atlanta United is able to stay in the Atlanta area, having the best television exposure possible would certainly give the team a boost before it moves into its new stadium.
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